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  • I didn’t begin something because I happened to be in the exact middle of a long term reference to an Aquarius (big error)

    Do not get me incorrect, I am a kind of child one to stacks up at pm given that I’m for example cut out-of pizza pie, drive so you’re able to town getting forty five moments (Melb

    Lady, the brand new Cancers is insecure, you may well ask all of us out, we disappear completely, possibly myself otherwise mentally, you will notice they when it goes, vision glaze over. (more…)

    How challenger Indian brand Aisle is trying to make dating locally relevant

    In a world crowded with Tinder and Bumble, India-born dating site Aisle wants to be the ‘high-intent dating app’ that has been built keeping Indian sensitivities in mind. In an exclusive chat, The Drum gets f ounder-chief exec Able Joe plan of the seven-year-old challenger brand as it gets on its journey to create relevant dating solutions for the Indian consumer.

    The dating category truths

    Dating in India is at an interesting cusp. Rapid urbanization coupled with large consumption of western programming by the younger population has meant many urban Indians are well acquainted with the concept of dating. And yet in India, the generation before millennials had never experienced classic old-school dating, so it is still a new phenomenon for a large universe. (more…)