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  • Daniel Lerner ( 1958 ) noticed news once the fundamental catalyst to have social alter

    If you’re media was indeed smaller examined, particular theorists worried about the newest character which they play when you look at the adaptation and you may argued that it was an important agent inside bringing about creativity. Lerner contended you to definitely media unsealed people who possess traditional philosophy to the newest “modern” business, and this publicity therefore delivered a want to inhabit it. Getting your, mass media enabled the brand new modernization process: “the necessity of mass media within our principle is the fact it enlarges another person’s look at the country (‘opinion range’) along with his capacity to consider themselves during the this new and uncommon points (‘empathy’) with techniques that can changes action” ( Lerner 1958, 96 ). (more…)